Sendle Story: User-Centric App Development for Logistics



Sendle is a delivery app that revolutionizes the online shopping experience, especially during challenging times like ongoing lockdowns in many countries. 

With our app, you can bypass crowded shops and post offices, saving valuable time and eliminating the need to wait in lengthy queues.
We understand the importance of efficiency in our customers' daily routines. By leveraging our delivery service app, you can expedite your shopping experience, allowing you to focus on other priorities. Say goodbye to time-consuming shopping trips and hello to a streamlined online shopping process.


The Sendle app's primary goal was to streamline package sending and receiving, ensuring a seamless user experience. Key challenges addressed were:
  • Simplifying logistics, eliminating shipping complexities and frustrations.
  • Designing a user-friendly platform for effortless booking, real-time package tracking, and competitive pricing.
  • Building trust in our efficient delivery service by ensuring prompt and secure package deliveries.


Competitor Analysis

Competitor analysis entailed studying and analyzing the existing delivery and logistics service providers in the market. This research helped identify their strengths, weaknesses, and unique features, which informed the design direction of the Sendle app. By understanding the competitive landscape, the app could offer differentiated features and and deliver a compelling user experience.

User research

User research for the Sendle app involved interviews to understand user needs, preferences, and challenges. Insights shaped the app's features, addressing specific user needs. Personas represented typical users based on gathered insights. This research-driven approach tailored the app, resulting in an intuitive, user-centric experience.


Wireframing visually depicted the app's interface, focusing on layout, structure and basic functionality. Wireframes served as a blueprint, outlining key element placement like buttons, menus, and content sections. These wireframes guided the app's flow, ensuring a logical and intuitive user experience.


The Sendle app design prioritizes simplicity and user-friendliness. Its clean and intuitive interface enables easy navigation for booking shipments, tracking packages, and accessing information. The cohesive and modern visual design enhances the user experience, establishing trust and professionalism.
More about design


Our main objective at Sendle is to enhance the online shopping experience and revolutionize package delivery. With the rising need for convenience and efficiency, our app is meticulously crafted to provide customers with a smooth and stress-free journey. By harnessing cutting-edge technology and creative approaches, we offer a delivery service that optimizes time and effort for our valued users. 

We empathize with the struggles of maneuvering through crowded stores and lengthy post office lines. That's why our app is aimed to dismiss such inconveniences by providing a reliable and intuitive solution for sending and receiving packages.
We focus on building a reputation as a reliable and efficient delivery service provider to attract a large customer base. Through precise planning and execution, we ensure that packages are handled with care, delivered promptly, and tracked in real time. Our commitment to excellence and customer satisfaction distinguish us in the market.

Thus, our ultimate goal is to simplify the online shopping experience, drive sales and generate revenue for our business partners. By meeting the delivery needs of individuals and businesses, we aim to foster growth and success for all stakeholders involved. 
With our user-centric approach and dedication to providing a satisfactory experience, the Sendle app aims to be the go-to choice for seamless online shopping and efficient package delivery.

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New Maadi
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