The entertainment industry doesn’t sit still. Viewer habits shift fast. New platforms appear overnight. Expectations grow with every swipe. 

For established media companies, this pace is both exciting and exhausting. Producing content is no longer enough. They must deliver it across every screen — fast, smooth, and without friction. And they must do it without ballooning their budgets or burning out their teams. 

One of European’s leading streaming and media brands came to us with a clear mission: “We need to move faster. We need to build smarter.” 

Here’s how we helped. 

Where the Bottlenecks Were 

This media company — known for its wide TV presence and entertainment portfolio — faced several bottlenecks: 

• They needed a faster way to scale app development across teams. 

• Teams needed tools they could adapt to their specific use cases. 

• Streaming had to work everywhere, every time. 

• Quality couldn’t take a hit, no matter the release schedule. 

The vision was clear. What they needed was a flexible, scalable tech foundation — one that could support rapid growth and unlock new possibilities. 

What We Delivered 

We didn’t just build software. We built a launchpad for continuous digital progress. 

Mobile SDK Development and Support 

We developed a Mobile SDK — a Software Development Kit that gives developers a toolbox to build apps faster and smarter. It works across iOS and Android and allows modular use. Teams could plug in what they needed and ignore the rest. 

No need to start from scratch each time. 

Video Streaming Integration

We integrated seamless video streaming. Live or on-demand — no problem. The SDK handled adaptive bitrate playback. This meant smooth video, even on poor connections. 

QA for a Stable Product

We ran rigorous functional and integration testing to ensure the SDK worked reliably across platforms. 

To support faster, more stable releases, we also established automated testing frameworks that fit into the company’s delivery process. This helped reduce downtime and kept performance high. 

Why This Case Is a Useful Reference for the Media Industry

Media companies today face critical challenges: 

• Device diversity: Viewers stream across phones, tablets, smart TVs, and gaming consoles. One-size-fits-all apps don’t cut it. 

• Speed-to-market pressure: New content goes live constantly. The supporting tech must keep up. 

• Streaming complexity: Video must play smoothly in high and low bandwidth, across different formats and conditions. 

• Testing overload: Every feature and update needs to work across multiple devices and platforms — without delay. 

Without a solid digital foundation, these demands quickly slow things down. 

In this case, the client didn’t need a revolution. They needed a clear, scalable solution to help teams move faster and keep up with evolving formats and user expectations. 

The mobile SDK, streaming integration, and automated testing framework we delivered addressed just that. These are not flashy add-ons — they’re the building blocks many media companies quietly rely on to stay operational and efficient. 

This project is a good example of how getting the basics right can set the stage for steady, sustainable digital progress. 

If your tech can’t keep up, your content won’t shine. 

Want to do the same? Let’s talk