Marketing Transformation Platform for Agency Scoping, Appraisals, and Skills
A single platform that replaces spreadsheet-heavy agency scoping with structured workflows, transparent comparisons, and measurable collaboration insights.
Redefining Marketing Operations for Global Brands
A leading marketing company that helps global businesses improve the effectiveness, transparency, and performance of their marketing operations. Their mission is to empower organizations to confidently choose the right marketing partners, strengthen client-agency relationships, and develop stronger internal marketing teams.
Scaling Agency Scoping in a Complex Global Market
With over 300,000 global agencies, selecting the right marketing partner is often a risky, manual, and time-consuming process. Traditional scoping relies heavily on decentralized spreadsheets, creating non-transparent and labor-intensive workflows. Furthermore, existing market solutions lacked the comprehensive benchmarking, intuitive UX, and self-managed hubs required to enable seamless, data-driven collaboration between enterprise advertisers and agencies.
Key Capabilities
A structured platform approach that replaces manual scoping with clear workflows, benchmarks, and measurable collaboration signals.
Agency Scoping + Proposal Benchmarking
A structured scoping workflow that enables organisations to launch projects, collect agency responses, and compare proposals through clear reports and benchmarks—reducing risk and improving confidence in partner selection.
Client–Agency Appraisals + Collaboration Insights
A survey-driven appraisal capability that helps teams measure partnership effectiveness, identify collaboration gaps, and improve performance through consistent evaluation and benchmarking over time.
Marketing Skills Assessment + Capability Development
A skills assessment experience supported by data and visual reporting, enabling organisations to identify capability gaps, prioritise development plans, and strengthen marketing team performance.
Delivering a centralized platform that accelerates data-driven decision-making, reduces the financial risk of poor agency selection,
and optimizes global marketing spend.
Streamlined Procurement Processes
Transformed agency scoping from a fragmented, manual effort into an automated, high-value task, significantly standardizing how agencies create and submit responses.
Risk Mitigation & Cost Efficiency
Reduced the risk of poor agency selection, which can negatively impact brand reputation and revenue, by enabling side-by-side proposal comparisons and data-backed benchmarking.
Enhanced Operational Scale
Consolidated multiple complex operations into a single application, dramatically improving the user experience and enabling scalable, self-managed client hubs.
Advanced Data Visualization
Leveraged modern data warehousing and interactive dashboards to provide stakeholders with deep, immediate insights into performance, resource allocation, and partnership effectiveness globally.
