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GTZ: Custom CRM Software Development to boost performance

Custom CRM development helped GTZ unify systems, cut errors, and enable modern, scalable workflows across teams and browsers.

End-to-End
Logistics

GTZ (GlobalTranz) is a logistics provider offering end-to-end freight solutions across all major modes of transportation. With a strong focus on operational speed and reliability, GTZ supports shippers of all sizes through tech-enabled services. To further enhance efficiency and consistency, GTZ partnered with Opinov8 to build a fully customized CRM system tailored to the needs of modern logistics teams — combining order creation, workflow automation, and documentation tools in one platform.

The Challenge:
Unifying Operations

GTZ faced fragmented backend systems and outdated tech that slowed operations and created inconsistencies. Loads Management processes were split across multiple tools, increasing manual effort and risk of error. The reliance on Internet Explorer further limited accessibility and scalability. GTZ needed a unified platform to streamline workflows, centralize load data, and work seamlessly across modern browsers and roles — from agents to sales teams.

What We Delivered for GTZ

Our approach blends innovation, design, and strategy to craft solutions that not only look great but also drive results.
Unified Frontend Web Presence
Development a single frontend web presence for all roles, including agents, shippers and
the sales team. This solution aimed to consolidate the user experience by providing a unified interface for Loads Management operations. By utilizing a microservices architecture, we could ensure seamless integration and efficient communication between different modules.
Unified Loads Management View
We created a comprehensive single view solution specifically designed for Loads Management tasks. This solution offered a consolidated and intuitive interface that enables users to access and manage loads efficiently. By incorporating React, we could deliver a responsive and interactive experience.
Cross-Browser Compatibility
Ensuring the accessibility of the Loads Management system across a wide range
of browsers, moving beyond the limitations imposed by relying solely on Internet Explorer. By implementing compatibility with popular browsers, we could enhance user flexibility and improve the system's adoption rate.
This solution allowed users to utilize the Loads Management system through their preferred browsers, increasing efficiency and reducing compatibility issues.
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Business Value

The client now has a scalable, secure, and automated cloud-based solution. Deployment is faster, and data processing is more efficient. The modernized system meets compliance standards while enabling AI-driven insights, positioning the client for growth and innovation in payment risk management. Future-Ready Platform: The solution’s modern stack and architecture support ongoing innovation and adaptability.
Improved Scalability
Enhanced Operational Efficiency. The consolidation of backend systems and standardized workflows provided by the CRM system eliminate inefficiencies and bottlenecks in logistics operations. With streamlined order creation processes and improved resource allocation, logistics companies can achieve higher productivity and reduced operational costs. Real-time data availability and accurate tracking enable better decision-making and proactive problem-solving, further enhancing operational efficiency.
Streamlined Operations
Improved User Experience. The unified frontend interface offers
a seamless user experience, reducing the learning curve and training requirements for different roles within logistics companies. Users can easily navigate the system, perform essential tasks, and access relevant information in a cohesive environment. The intuitive and user-friendly interface fosters increased adoption, engagement, and overall satisfaction among system users.

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