Data Intelligence and Marketing Analytics Solutions
A global leader delivering scalable data intelligence and marketing analytics solutions to help brands measure consumer behavior and boost performance.
About the client
A global provider of data intelligence and analytics solutions, this company helps the world’s leading brands make smarter marketing decisions. With a strong focus on innovation, it delivers cutting-edge tools for measuring consumer behavior and market performance across industries.
Outdated Architecture
The company’s legacy platform struggled to handle growing volumes of data and evolving business needs. It lacked scalability, was difficult to maintain, and slowed down the development of new features — putting long-term competitiveness at risk in a fast-moving, data-driven industry.
From Legacy to Scalable Intelligence
We modernized the client’s platform by implementing best practices across architecture, development, and data science — enabling flexibility, performance, and long-term maintainability.
Microservices Architecture
Rebuilt backend and frontend into scalable, modular services using Node.js and React.
Cloud-Native Infrastructure
Deployed the system on Google Cloud to ensure performance, reliability, and easier updates.
Data Science Enablement
Enhanced and extended data functionality with updated Python components and new analytics features.
