The goal of the eCommerce platform was the ability to sell overstocked equipment to increase the turnover.
The store was revolving around drop shipment, which meant that the client doesn’t have any stock, but was promoting and selling products via online channels.
Order placement was automated so that several distributors would receive orders containing only their products and would ship them directly to the client.
The client also used automated posting of products to eBay to increase the market presence. eBay required a different approach to product naming, pricing, and media content. This was handled over the automated integration of Magento and eBay and content management services.
Content management services used to customize the products’ images and namings, as customers on eBay are browsing products a bit differently as in branded online stores.
The engagement included a discovery session, full build, launch, performance marketing, and ongoing technical support.